We have established a solid foundation of authority and trust with our site, allowing us to compete for higher value terms. Seeing early feedback, we started taking even bigger bets on the content we created - not only investing in original design and photography, but also adding interactive elements like custom tools and videos. For example, in this screenshot you can see the gain: We targeted a highly competitive, high-volume topic over the summer months of this year, and the result is all-time highs, beating our previous numbers by a significant margin. Another successful strategy was to update and improve older content using “Last Updated” posting dates.
Whether it's updating copy or adding video, we've found that small updates to existing content have helped us in a number of ways - it has provided content jewelry retouching service freshness, increased the rate of clicks (CTR) and showed readers that the article was not out of date. For example, you can see Backlinko's Brian Dean executing this strategy here: As we began to target more competitive terms and gain visibility, we began to see significant traffic gains, eclipsing 100,000 visitors by the end of the 12th month. More resources: “How Your Old Content Can Help You With SEO” “
Link building never ends” to sum up We didn't use any secret tricks or hacks to increase traffic. Instead, we invested in creating quality content and implemented various link acquisition strategies to match each stage of the project. As the site grew, so did our expectations and goals. To recap, here is our process for increasing traffic: Start slow and take advantage of the “easy wins”. Focus on securing a handful of strategic links to important pages. Establish passive link acquisition channels to build momentum. Be intentional about content creation and its impact on search.