What can you learn from companies that Special Database successfully implemented changes in the way they sell, advertise and innovate their product offerings at the time? The changed role of sales during scarcity Like marketers, salespeople Special Database are no less important in times of shortages. Salespeople just have to switch between different roles in the right way: selling, advising, providing service and collecting information. Intuitively, when there are shortages, sellers shift their attention to products that are available. That is exactly what car salesmen did during the oil crisis. When the Special Database small fuel-efficient cars sold out, they successfully started touting the benefits of big cars. With the rising fuel prices, they unintentionally Special Database got their customers in trouble. In addition, because of their approach, the signal did not get through to the car manufacturer to switch to economical models. It continued to Special Database produce large cars, which the target audience could no longer afford. Woman in empty supermarket in Russia. Help your customers In times of scarcity, customers need extra help. Sales must delve into the problems of the customers and propose suitable solutions and alternatives. Digital solutions, more economical solutions, sustainable Special Database solutions or sometimes pragmatic solutions that help the customer towards the future. For example, a paper seller can help its Special Database industrial customer find substitute papers, help conserve paper, digitize, recycle or even temporarily supply paper from other suppliers. The seller can further ease the pain of its customers Special Database by taking orders, advising on delivery dates and informing them about prospects of future deliveries. Everything to keep the customer running and healthy. And is sales always done by a salesperson who drives the car to his customers? Certainly not. It is precisely in a period of uncertainty that it is possible to implement Special Database change, such as an inside sales model or accelerated e-commerce transformation.