Before the Xiaohongshu notes are released, first look at the note data of excellent bloggers of competing products, collect them, analyze their titles and content forms , why they become popular articles, or look at the notes of bloggers of different categories from the same group, and summarize them after analysis. Request delivery. For the analysis of explosive articles, you can refer to Zhuang Jun's previous article "Dismantling 500 Xiaohongshu Explosive Articles and Summarizing These Routines".
Xiaohongshu Notes: Once a blogger has an explosive article, don’t save the french fries for extra meals . Even after 2 months, the data is still acceptable, and you can continue to add it.
Xiaohongshu Note Delivery: If the budget is not enough, you can choose to operate the account matrix by yourself, and use the notes of the guide and tutorials to break the article, and then steadily move towards the blogger's note delivery. After all, the self-operated account is still in your own hands.
For skin care and maternal and infant skin care, it is more secure to go to the report, otherwise it is to go to the video evaluation, and the enterprise account notes are relatively stable.
When making Xiaohongshu and planting grass, high-value product packaging is very important. In addition to the recommendation of Xiaohongshu bloggers, the first thing users see is your product packaging, and beauty is justice .
For marketing on the Xiaohongshu platform, the words that express the selling point of the product must have a sense of picture, and the expression of the effect of the text must have scene appeals, and give up the effect words and component words, unless it is component evaluation.
Brands are dealing with people, not just products. After the crowd is positioned, more insight is on the habits and preferences of the crowd. It is best to soak in the crowd by yourself, or the teammates belong to this group of people.
After posting the notes, it is necessary to collect feedback from Xiaohongshu bloggers privately. Most of the notes written are in line with the brand's ideas, and the feeling of asking the bloggers privately is the real thing.
In the mid-term, you can invite celebrities to mix with the goods on Taobao Live. The celebrities still have a halo effect, so it will cost tens of thousands of yuan. Then continue to put in the little red book, and you can mention a certain star to recommend it.
If the brand owner does not understand the rules of the Xiaohongshu platform, please be more patient and give your friends in charge of Xiaohongshu more space to play. Or let him learn from me, the boss should not take care of trivial things by himself, especially the perfectionist boss is the most painful.
Pay attention to the comment area . The maintenance of the blogger's comment area is very important, and the language must play a guiding role, whether it is to highlight the importance of selling points, or to guide a cat to buy.
Do a good job in the statistics of the data released telemarketing list in the table , look at the fluctuation of the data every month, and make good use of the pull of the time axis to view the data. The e-commerce festival 6.18 and Double Eleven will fluctuate greatly.
The brand must have a Chinese name , and it is catchy and easy to remember. I have seen several students who have introduced brands from abroad and have been promoting them for a long time, but there is no Chinese name, so it is difficult to remember, and the brand is aware of this problem. .
The choice of keywords is still very important. First, determine whether the keyword has traffic, and long-tail keywords should also be paid attention to. Search the drop-down box and third-party platforms to find hot words.
Xiaohongshu bloggers post notes, which can allow bloggers to place orders on Tmall, so that there is data to track, and the cost of brushing orders is reduced. After the blogger finishes, ask the blogger if he can synchronously forward it to other platforms, a material , used on multiple platforms.