Also read: The Telecommunications Telemarketing Lists Act changes: you must comply with this as of July 1, 2021 No cookie wall 77 percent of citizens and 70 percent of government services believe that websites should not refuse visitors who do not accept cookies. Three quarters of the business community believe that this should be possible. The cookie wall was Telemarketing Lists also a topic of discussion in the Netherlands. Ultimately, the decisive factor here was whether a visitor can give his consent 'freely'. That means that refusing permission should not put him at great Telemarketing Lists disadvantage. Therefore, governments and sites funded by public funds should not refuse visitors.
After all, citizens already pay for it through Telemarketing Lists taxes and, moreover, there are no alternatives. Private companies that have a monopoly position are also not allowed to set up a cookie wall. Consider, for example, the Dutch Railways. For other companies, a cookie wall is possible, our government also says: It may be the case that the revenue Telemarketing Lists model of a free website is based on the income that the website owner generates with advertising on his site. Without tracking cookies, the website owner will receive lower advertising income, because he will then not be able to offer targeted advertisements (based on the interests of the visitor based on the surfing behavior), but will have to Telemarketing Lists suffice with less targeted advertisements.
This may give him reason not to allow Telemarketing Lists visitors who do not give permission for the use of tracking cookies not to use his site. The cookie provision only prescribes that he may not place cookies without permission. A cookie wall is therefore generally a lawful way to meet the consent requirement in the cookie provision. And now? There is a Telemarketing Lists social call for stricter rules for targeted advertising. The European Commission must therefore strike the right balance when drawing up a proposal between protecting online privacy and promoting Telemarketing Lists competition in the European internal market. It is important not to lose sight of the purpose of the measures.