Continue to do various fission activities in the WeChat bulk sms service ecosystem, or pay to put some WeChat public accounts to obtain traffic; Then the acquired traffic is deposited on the WeChat community and personal account; Finally, by holding open classes in the community, users can pay for conversion. From the initial traffic acquisition to the final traffic conversion, the business bulk sms service process described above constitutes a simple funnel model. In a sense, online educational institutions fight for the conversion rate between each layer of the funnel. There are so many articles on the market about how to get traffic and how to fission to get customers, so I won’t go into details in this article. This article will focus on sharing how to do a good job in the conversion of traffic. Simply put, it is how to sell courses through the WeChat community.
I believe that for many small and medium-sized bulk sms service educational institutions that are still struggling on the edge of survival, the key to the problem is not the acquisition of traffic, but the acceptance and conversion of traffic. After all, traffic can at least be bought with money, and when the traffic comes, how to operate it and how to improve the conversion of traffic is not a problem that money can solve. 01 Clarify community value Regarding the sale of classes in the community, one bulk sms service thing I personally admire very much is to use the thinking of making a product to create a community. So when we make a product, what is the first thing we need to consider? Of course, it is necessary to understand what kind of value this product can bring to users.
This is the starting point of thinking for all product bulk sms service design. Any product must first clarify what value it can provide users. Only after the value is recognized by users, can this product make money. The same is true of making a product, and the same is true of building a community. If we want to sell courses through the community, we must first clarify what the value of this bulk sms service community is to users, and why users have to stay in the community, instead of withdrawing from the group or blocking the group. It is the foundation and starting point of community operation to clarify what value the community provides to users. In actual work, we may need to spend a lot of energy on this link. Because only when the value is