After contacting 100+ brands and bloggers, 7 suggestions for newbies to make Xiaohongshu

How does Xiaohongshu do it? How to quickly increase the powder? Why is it illegal again? These questions are asked almost every day, and the answer is too many, and the repeated questions are no longer wanted to answer.

On the one hand, a question involves systematic thinking, and Number List just a few WeChat answers can’t solve the problem, and it’s easy to lead people into a ditch; After getting in touch with over 100+ brands and bloggers, here are 7 tips for starting a Xiaohongshu brand and blogger.

01 Think clearly about the purpose of Xiaohong bibliography

Before starting Xiaohongshu, think about what your purpose is? Bloggers cash in? Drain traffic to Taobao or to WeChat?

The purpose is different, and the way of playing is different. Take Taobao as an example. The expert notes and enterprise account notes you make in Xiaohongshu will gain more exposure at the core, let users see your notes, and then search outside the site. All that is needed is to reduce UV costs.

For example, if you want to divert traffic to a private domain, how do you want to collect traffic from your peers? Is it a small red book number? Introduction area? My moment is still an offline store, achieving commercial purposes within the range acceptable to the platform.

02 It's done!

Is it too late to be a little red book now? Are there any bonuses for advertising? How to start the first note? Do you want to buy tools to monitor Xiaohongshu?

When I heard such a question, my first thought was to advise you not to be Xiaohongshu. If you think about it too much, you really have no chance. Last year, the homepage of Xiaohongshu's enterprise number could be bound to a phone number. This year, there are many restrictions. The understanding is that the sooner you do it, the better you can do it, and at the same time you can know if you are suitable or not, give up if you are not suitable, and reduce sunk costs.