One of Mad Minds’ key strengths is the ability to think long-term and create sets of video content that
strategically combine to generate a powerful combination of product interest/sales and brand recognition.
Additionally, we have created cost saving methods in order to increase the price performance ratio of
multiple videos, optimizing the production spend and hitting many birds with one stone.
The following are some easy to follow case studies of campaign execution by Mad Minds.
Campaign: Phantom 4
Blurb: See how DJI enlisted the team at Mad Minds to create a set of
videos around their flagship consumer smart drone, the Phantom 4.
Client: Well Link Financial
Campaign: Zhaobangji Properties - Bihu Spring
Blurb: Well Link Financial, one of Hong Kong’s biggest and most successful financial brands,
worked with Mad Minds to create a television campaign around their 2 billion US dollar
residential property developed by Zhaobangji Properties — Bihu Spring. See how Mad Minds
was able to create a series of 30s TV spots that wove every key sales point of the project
together, while elevating the brand.
Blurb: DJI was about to redefine the action camera category with their new stabilized camera,
the Osmo. See how Mad Minds created an international campaign of videos easily explaining
the technology behind the camera, while exploding the brand’s footprint on the market.
Campaign: Phantom 3
Blurb: In March 2015, DJI launched their first mainstream consumer drone with a built-in
stabilized camera that featured specs greater than a GoPro. DJI worked with Mad Minds to
create a campaign that proved, without a doubt, that this product was the world’s best
consumer flying camera. Locations included an erupting volcano in Iceland and a majestic pink
diamond lake in Australia. Shortly following the launch, DJI received a 10 billion US dollar
valuation by Forbes.